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      <image:title>Opinion &amp; Insight - A model for Persuasive Communication - Make it stand out</image:title>
      <image:caption>The Sistine Chapel exemplifies triggers of ‘contrast’ and ‘tradition’ in it’s repetoire for capturing our attention</image:caption>
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      <image:caption>To prove the point: really impractical fashion choices seem perfect! Status as a mode of life. Image Credit: Nicolas Walraven van Haften (Dutch, 1663–1715). Portrait of a Family in an Interior, about 1700. Oil on canvas; (18 1/4 x 21 7/8 in). Boston: Museum of Fine Arts Boston, 1982.139. Charles H. Bayley Picture and Painting Fund. Source: MFA Boston</image:caption>
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      <image:caption>The ALS Ice Bucket Challenge. The “social proof” of doing something silly - and for a good cause. Photo Credit: USA Today</image:caption>
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      <image:caption>‘Driving Conformity’ 54 SUV silhouettes from 54 car brands which basically look extremely similar when coloured white. Credit: Adrian Hanft</image:caption>
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