We turn your product data into profit-focused growth plans.

No jargon. No guesswork. Just clarity on what to sell, how much to spend, and the return you can expect.

The Problem:

Profit is left on the table because product data and media spend aren’t properly connected.

  • Finance wants certainty around margins, CAC, and revenue forecasts.

  • Marketing wants direction on where to invest media budget and what will actually sell.

  • The result? Wasted spend and un-optimised profit.

Our Solution:

We built a system that aligns both sides - using your product and margin data to create a profit-focused media plan.

Find the winners — uncover the hidden products that drive profitable growth (your Dark Horses).

  1. Set spending limits — show how much you can afford to pay to acquire a customer, profitably, per product.

  2. Forecast with confidence — project demand and revenue so finance can plan, and marketing can act.

  3. Adapt to your business — attribution models, seasonal cycles, and channel preferences built-in.

How it works:

  • Three professionals, two men and one woman, examining a line penalty document on a wooden desk, with computers and a lamp in a warmly lit office. The man on the left is pointing to the document, and all are focused on it.

    1. Your Product Data In: We start with your product list: prices, margins, and inventory details.

  • Three business professionals examining a document in an office, with a glowing AI machine labeled "VERTEX AI" on the table in front of them. The AI displays search options including "finance report," "workflow," and "data trends."

    2. Translate to Customer Demand: We turn your SKUs into real-world language that matches how customers actually search and buy.

  • Three scientists in lab coats conducting an experiment with beakers filled with glowing green liquid, labeled 'Margin headroom' and pouring into smaller containers. Two vintage computer terminals display text advertisements, with one saying 'Customer Acquisition Cost' and the other 'LTV MODEL.' A small black horse figurine is on the table in front of the computers. The scene resembles a retro or vintage laboratory setting.

    3. Profit Guardrails: For every product, we calculate the maximum you can spend to win a customer and stay profitable.

  • People in lab coats and business attire are gathered around a conference table with scientific glassware emitting colored smoke. A holographic display shows a graph labeled 'ALLOWABLE COST X FORWARD VIEW,' with an upward trend line. A horse wearing a cape stands nearby.

    4. Forecast Demand & Spend: We project when people will buy and what it will cost to reach them — accounting for seasonality and auction prices.

  • Three people playing a game on a spinning wheel labeled with features like 'Linear', 'U-Shaped', 'Time Decay', and 'Last-Click Attribution'. The wheel has multicolored sections and darts. A shadow of a horse is cast on the wall behind them.

    5. Match Your Measurement: We build the plan around your chosen attribution model (last click, linear, time decay, etc.) so results line up with your reporting.

  • Vintage scene of three people standing on a sidewalk near a sign that reads "Super Sale! New TV Sets". One man is pointing at the sign, another woman is looking at a flyer, and a third man is checking his portable radio. In the background, a life-sized model of a black horse with red mane and tail, and a white picket fence with a moving horse statue.

    6. A Clear Media Plan: You get a media mix with revenue forecasts and confidence levels so finance and marketing are aligned on one profit-optimised plan.

The Outcome:

A clear media plan where:

  • Finance gets guardrails, revenue projections, and CAC clarity.

  • Marketing gets a roadmap of products, channels, and timing.

Result: profit fully optimised.