This post is about the money-making aspect of the meta ads auction which, once grasped, highlights why knowing your true value is hugely significant in the context of profitable growth.

This post is about being auction-savvy because ads auctions are growing in importance, not shying away.

A point of view on branding or consideration in ads auction environments.

This post is about the pitfalls of ROI measurement and offers marketers a view on how they can work ROI into a better value-based appraisal of marketing success.